el more frequently, and enable them to have higher budgets for spending on accommodati
on and destination entertainments,” said Sun Peiming, director of e-commerce at Sichuan Airlines.
Last year, along with graduate students, there were 37 million enrolled college students in the country,
according to the National Bureau of Statistics. In 2018, students registered on Qunar flew 4.4 time
s annually on average, higher than the average of 3.45 times nationwide, according to the company.
“Low prices have a decisive impact on their choices. Compani
es that provide cheaper options will attract more students and gain the initiative in seizing tho
se future backbone consumers,” said Liu Simin, a researcher at the Beijing Foreign Studies University.